IF you thought people couldn’t get any more narcissistic …
For those keen to take a perfect selfie of their bum comes the Belfie Stick.
The titanium steel stick has an extendible arm that can apparently curve around any sized derrière for the perfect booty shot.
And who do we have to thank for this revolution in self-portraiture? A photo-based social-networking website.
“Our users are our biggest indicator of selfie trends being that it’s the type of photo they post most often,” Kevin Deegan, the CTO of ON.com, said.
“We’ve noticed a huge spike in users taking butt selfies in recent months so the natural next step was for us to develop a device to assist our users in taking one.”
Mr Deegan told Business Insider that On.com polled over 10,000 selfie experts who wanted to highlight their assets but needed more than a normal selfie stick.
The Belfie Stick is currently out of stock, according to the website, but those desperate for a belfie fix can simply head online.
Scores of Instagram and Twitter accounts are dedicated to belfies, made famous by the likes of Kim Kardashian, Nicki Minaj and American fitness model Jen Selter.