The Bad Boy music, media and liquor mogul hauled in $62 million in the last 12 months, followed by Jay Z who pulled in $52 million. Puff and Hov held the one and two spots in last year’s list, but from there things have moved around. Drake and Dr. Dre trade places with the good doc moving to 3 and Drizzy moving down one spot to No. 4.
Wiz Khalifa moves up three spots to No. 5 having raked in $24 million this year. Kendrick Lamar makes the biggest jump moving up four spots from No. 13 up to No. 9.
The top 20 artists on the list pulled in $450 million over the past 12 months. That is the highest total since 2014 and the third-highest in the history of the Cash Kings list which has been being published for a decade. Puff is truly an example of how to expand your portfolio. While his Bad Boy label is what started his empire, these days he makes most of his bank off his Ciroc vodka deal and other non-music ventures.
Forbes Top 10 Hip-Hop Cash Kings 2016
1. Diddy – $62M
2. Jay Z – $53M
3. Dr. Dre – $41M
4. Drake – $38.5M
5. Wiz Khalifa – $24M
6. Nicki Minaj -$20.5M
7. Pitbull – $20M
8. Pharrell – $19.5M
9. Kendrick Lamar – $18.5M
10. Birdman – $18M
Others on this year’s list include DJ Khaled (No. 12), A$AP Rocky (No. 13) and J. Cole (No. 14). Check out the full list here.
34 Rappers Going Platinum in 2016