MUTARE – A woman employed in domestic service the leafy Morningside suburb here was overwhelmed after emerging the winner of brand-new VW Polo in the Bakers Inn’s “Buy and Win” promotion.
Emelda Kazembe won the top price following a draw which the listed confectionary giant Innscor Africa’s subsidiary Baker’s Inn held Thursday.
Employed by Anita Ndlovu for five months now, Kazembe is a widowed mother of two. She said she was shocked by her win which she thought was only the domain of the wealthy.
“I didn’t expect it because I thought it was for the affluent,” an excited Kazembe told the Daily News.
Baker’s Inn financial director Mandla Nkosi said the promotion was targeting low income earners across the country as a corporate social responsibility move.
“We are targeting people with almost nothing, the low-income earners. We are there to change people’s lives. This is our responsibility and we are challenging all businesses to realise that we need to plough back into the community,” Mazango said.
To enter the promotion, one had to buy two loaves of bread or two Baker’s Inn standard pies and cut out the word ‘promotion’ and attach it to an entry coupon which would then be dropped into the nearest Baker’s Inn redemption box in store.
Instant prizes were also won during road shows.
Baker’s Inn is angling to claim half of the country’s million-loaves-a-day market share by the close of 2017, its chief executive officer Ngoni Mazango said.
“We currently have a 42 percent market share and we aim to grow that to 50 percent by end of next year,” Mazango said.
He said his organisation was employing aggressive innovative strategies in consolidating their market control.
The company is currently on a nationwide ‘Buy and Win’ promotion, where it is giving away 11 cars, 22 refrigerators, 22 television sets, 22 solar geysers and school fee vouchers.
Meanwhile, the Bakers Inn boss said his organisation unconditionally accepted bond notes at par with the US dollar.
“We embrace bond notes and we want people to transact and do business,” Mazango said.
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